ReferralAutomated referral emails that feel handwritten — tracked from send to sold unit. The channel your GSM forgot to build.
Edit Your Email — Watch It Update Live →
Personalization Score: 94/100
Predicted open rate: 61.2%
Valley Toyota
referrals@valleytoyota.com
Marcus, someone you know is looking for a Tacoma
To: Marcus@gmail.com · Just now
Trusted by GSMs at
The math your paid search rep doesn't want you to see. Every metric, sourced and verified.
| Channel | Cost / Sold Unit Lower is better | Close Rate Higher is better | Time to Close Lower is better | Lead Quality Higher is better |
|---|---|---|---|---|
BEST ROI Referral (Referral)Source: Cox Automotive 2024 | $142 | 38% | 4.2 days | Exceptional |
Paid Search (Google)Source: WordStream 2024 | $1,840 | 8.3% | 18.7 days | Moderate |
3rd-Party Leads (Cars.com)Source: DealerSocket 2024 | $2,100 | 6.1% | 22.4 days | Low |
Walk-in (Organic)Source: NADA 2024 | $890 | 21% | 1.2 days | High |
* Data sourced from Cox Automotive, NADA, DealerSocket, and WordStream industry reports. Referral metrics based on Referral platform averages across 312 active dealerships, Jan–Dec 2024.
At 38% close rate and $142 cost-per-unit, that's 32 referral-sourced sales and $54,720 saved vs. paid search. Per month.
Pre-built for every stage of the ownership journey. Personalized automatically. Tracked to the sold unit.
Subject Line
[Name], thanks for picking up the [Vehicle] — know anyone?
Email Preview
Hey [Name], You just drove off in a [Vehicle] and we couldn't be happier for you. The real question: do you know anyone else who's been eyeing a new ride? Refer a friend who buys and we'll send you $250, no questions asked. → It takes 30 seconds.
Send: 24h after delivery
Auto-triggered by DMS event
Subject Line
Your [Vehicle] is ready — and so is your $250
Email Preview
Hey [Name], Your [Vehicle] is back in top shape. While you were in the waiting room, we noticed your neighbor's lease is up in 60 days. Want to earn $250 for a 30-second text to them?
Send: Same day as RO close
Auto-triggered by DMS event
Subject Line
[Name], your lease ends in 90 days — and your friend might need one
Email Preview
Hey [Name], Your [Vehicle] lease wraps up in 90 days. Before you come back in, is there anyone in your circle who's been curious about leasing? Refer them now and earn $250 when they sign.
Send: 90 days before maturity
Auto-triggered by DMS event
Subject Line
One year with your [Vehicle] — still loving it?
Email Preview
Hey [Name], It's been exactly one year since you drove off in your [Vehicle]. We hope it's treated you well. If you've been recommending us to friends, we want to make it official — and pay you for it.
Send: 365 days after purchase
Auto-triggered by DMS event
Subject Line
Rates just dropped — [Name], your network might want in
Email Preview
Hey [Name], Interest rates just hit a 14-month low. If you know someone who's been waiting for the right time to buy, that time is right now. Forward this deal — earn $250 when they close.
Send: On rate drop events
Auto-triggered by DMS event
Subject Line
Your [Vehicle] is worth more than you think — share the news
Email Preview
Hey [Name], We're seeing strong trade-in values right now for [Vehicle] owners like you. If you know anyone looking to trade up, we'll give them the same deal — and you $250 when it closes.
Send: On trade-in valuation request
Auto-triggered by DMS event
All templates personalize automatically from your DMS. No copywriting required.
Browse All 47 Templates"I used to remind my 22 salespeople every Monday to ask for referrals. Now I don't say a word — Referral sends the emails automatically and I see the leads come in by Thursday."
"My BDC was manually sending referral emails. Two hours a day, per rep. Now it's zero. The personalization is better than anything my team was writing by hand — and the open rates prove it."
"Three leads walked to the lot across the street last quarter because we never followed up. That was $47K in gross. I signed up for Referral the same day I pulled that report."
"The DMS integration was live in 4 hours. No IT ticket, no dev work. My service advisors didn't change a thing — the referral emails just started going out on their own."
"We're a 12-rooftop group. Referral scaled across every store in a week. The dashboard shows which salesperson's customers refer the most — that's data I never had before."
Text yourself the download link. Connect your DMS in 4 hours. Watch warm leads hit your inbox by the weekend.